Lidewij Edelkoort / Trend Clairvoyant



Some designers make waves almost immediately after their first day in the industry.

Undoubtedly Lidewij Edelkoort is one of these. TIME magazine rated him as one of the 25 most influential people, having had a stunning career.

Since the 1980s he has made a career out of having authored a number of important books and undertaken research for some of the foremost brands in the world, on lifestyle and predicting the emergence of new global trends.

Edelkoort has been integral to the formation of these brands&rsquo new products and the way they have gone about introducing themselves to the market, their conceptualization and implementation.  He has a skill for predicting the trends of the future in precise and detail.

For example, despite how crazy it may seem, he believes that agricultural populations will soon become the new &lsquoelites&rsquo. The first sign that agriculture would receive increased social capital in the future was clear in the fact that Facebook&rsquos game Farmville had over 29 million users log onto it. Despite being wrong about a number of things, Edelkoort has never been known to admit to it.