Viva Magenta, The Color Of The Year 2023

Pantone Color Institute, which is accepted as the color authority in the world, has declared the color of 2023 as Viva Magenta.

Pantone Color Institute, which is accepted as the global color authority, announced the color of the year, which is eagerly awaited every year. The authority has announced the color of 2023 as “Viva Magenta”. The color of the year chosen by Pantone affects many sectors, from fashion to beauty, from decoration to art, especially Textile and Apparel Industry. Announcing next year’s trend color in December each year, the Pantone Color Institute defined Viva Magenta as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.” Pantone also described the color of 2023 as a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. “This year’s color is powerful and empowering,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. Viva Magenta welcomes everyone with the same enthusiasm and rebellious spirit for life. A brave, humorous and all-encompassing color. In this age of technology, we seek inspiration from nature and what is real. Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Last year, Pantone announced Very Peri as the color of 2022, choosing to produce a color from scratch for the first time, instead of choosing a shade from among the existing colors.

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